Here are some important factors that drive digital solutions for the next generation – from an advisory perspective on digital strategies.

Social data: One billion users on Facebook and half-billion on Twitter. So it cannot be denied that social networking is well established in digital marketing.

The number of users/target groups cannot be ignored. Therefore, optimizing social media in 2013 will have a big part in the overall marketing budget. You can check various online sites to get digital strategy services in Melbourne.

However, the real challenge for marketers and PLO is to justify the return on investment by recognizing the value of social data, customer insights, and conversations that produce social media channels.

Image Source: Google

Activities such as creating social media campaigns, building communities, creating collaborative content, blogging, and activating social media features on company websites bring business benefits to businesses, including generating referral traffic and increasing brand engagement.

In 2013, more social media solutions/monitoring tools/hearing devices are expected to be used to help companies measure the return on investment and the business value that this initiative brings to the business.

Search: Last year we saw a lot of search engines that have search volume increased. We see most search clicks from organic links and not from paid links.

This means that with more searches, the volume of paid search clicks increases from year to year, which in turn means that more money is invested in search engine advertising.

Google, Yahoo, Bing are search engines. However, it is said that YouTube has become a very popular search engine – with more than 800 million monthly users.