Marketing is something that every small business owner knows they have to do, but when they get around to it most just scratching your head and wondering where to start them. True, it can be a daunting experience to build a marketing plan, and then put it into practice.
It takes a little time and planning, and there is always a cost to consider. That said, there are ways to market your small business that are both easy to plan and carry out and, better yet, very cheap or even free. You can also hire professionals to get the best small business marketing solutions for your business.
This is good news for those small business owners who have had the misfortune to hire a "creative" marketing agent or "brand" consultant, and then watch their money spent getting disappeared without a penny in return.
Small Business Marketing Strategy
Do not Sell Your Stuff. Most businesses try too hard to sell their goods. The best way to sell is to simply create a product or service, and then tell people about it. That way you attract people to you, instead of you chasing them all the time.
This makes the sale easier, and more profitable. As well as a great product, you also have to give great customer service, and that the next strategy.
Customer Service Is Paramount. Ask any business owner about their service level and they'll all swear they provide a good service. What they mean is they provide services at a level similar to their competitors.
Market All Time. Once you have a great product, and you give great customer service, there is only one thing to do, and it was to tell people about it and draw them to you as described above. But do not think you should do this once and then forget about it.
You should have a marketing plan that rolls, and you have to do something every month – and probably every week – to tell people about your business and make sure you are always the first choice.