You must fight the resistance to change. You need to understand the customer's vision for the digital route by programmatic purposes. You need to anticipate a robust digital approach by examining results as you go along. 

Many project managers and executives do not have full command of digital, let alone accelerate the way they can change the way their business works or their competitive context. It is a challenge. To know about digitization visit

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Project managers who are unfamiliar with digital are much more likely to fall victim to glossy object syndrome: They invest in great digital technology without understanding exactly how they make a profit in their own projects. They are also more likely to make digital investments that are fragmented, overlapping, or subordinate. 

Pursuing broken initiatives; or skip the basic moves that will allow advanced learners to give up. Ultimately, this lack of a foundation is slowing down the pace of businesses adopting new digital technologies. In an era of strong opportunity, winners routinely lead packages, using modern digital technology at scale to advance. Only having a correct understanding of trends and technology has become dangerous.

Consider inspiration from a global IT company that knows it needs to digitize but doesn't believe its management team has the experience to make the changes needed.

The company has set up a digital training portal to inform its management about relevant digital trends and technologies. The trainer also brings in external experts on various topics for which the company does not have sufficient internal experience.