Social media is defined as the media used for social interaction using easily accessible and scalable publishing techniques. It uses web-based technology to turn communication into interactive dialogue.

It also looks at a group of internet-based applications built on the ideological foundation and Web 2.0 technology that enables the creation and sharing of user-generated content. You can also check out online sources to find out about the services of social media management in Canberra.

Here are some tips for internet marketers and web professionals in general:

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Use social management software

There are a number of softwares that a single person can use to control multiple accounts on a social media site – most commonly multiple Facebook and Twitter accounts.

Use social bookmarking websites

Social bookmarking websites allow one to automatically update multiple Facebook and Twitter accounts via feeds, among others. All you have to do is have an account and then post updates which will be automatically posted to all other sites on your list.

Use Google analytics

Many social media sites also offer analytics via a number of tools. You can then use this analytics to report and see trends, or even use that data to determine which social media sites are more important (in terms of traffic) and thus focus on them.

Interact and communicate

Don't just set up profiles or pages on social media sites, but interact with users in such places. Post updates or even post random statements, jokes, or anecdotes. You can even leave general comments about anything. Answer questions that users can post and are always intriguing.