The mantra ‘Breakfast of Champions’ can result in quite a few meanings. It had been in the beginning taken from the promotional slogan for the Wheaties brand of breakfast cereal which was noted for showcasing prominent athletes on its packaging and declaring that they had the product for breakfast, suggesting that it really helped them turn out to be winners. This soon became a relatively symbolic phrase or slang for any food or drink which may be commonly considered to be unhealthy. This is particularly the situation if one consumes it for breakfast or in the morning on a regular basis. As an example some people joke about a early morning ritual as the Breakfast of Champions is one thing the daily morning practice of having a few cigarettes and a couple cups of coffee to recieve the fix of nicotine and caffeine in order to face the day. For others it might mean the regular consumption of the same breakfast, like bacon and eggs. Some suggest that they need their Breakfast of Champions to properly awaken in the morning and to get their bowels moving ahead of facing the day ahead.

In contrast to that, the Breakfast of Champions is also a 1973 book also called Goodbye Blue Monday the American author Kurt Vonnegut. The book is set in the imaginary city of Midland City and it tells the story of two lonesome, thin, rather old white males on a world which was dying. One of these men, Dwayne Hoover, is a Pontiac seller owns a Burger Chef business who will become obsessed with the fictional works of Kilgore Trout, taking what his science fiction articles for a literal truth. As the novel begins, Trout goes to Midland City for a convention appearance where he meets Dwayne Hoover and Dwayne is motivated to run amok following that. It really is not too clear in the novel what the title of the book has to do with the widely used use of the expression, breakfast of champions.